Just Cured - Experience Fine Foods

At last, I have been making real progress toward making the Just Cured dream a reality. I appreciate the perseverance of those who have checked here regularly only to find no news about the Just Cured business. I hope to reward your patience with a steady diet of company news, interspersed with a few philosophical wanderings.

• Facility. I have a production location! Just Cured will renting space immediately adjacent to Findlay Market in Over the Rhine, Cincinnati. Our space is in the wholesale fish distribution facility owned and operated by Luken’s Poultry Fish & Seafood. This particular location has several advantages over any of the alternatives we evaluated. First, I have been an advocate of Findlay Market and the Over the Rhine neighborhood for many years. I am pleased that Just Cured will have the opportunity to contribute to the continued revitalization of the neighborhood, albeit in a very small way. The Luken facility gives Just Cured dedicated space built out specifically for fish cutting and processing. Other facilities involved shared use of both space and some equipment. Our location within a fish distribution facility eliminates one step in the movement of Just Cured’s fish prior to our receiving it, thereby providing for more control over quality. We will also achieve synergies in purchasing and transportation. Although we have not yet discussed it, I have a high degree of confidence that Just Cured’s smoked salmon and other products will be available for retail purchase at the Luken’s stand in the Markethouse. Finally, Michael Luken has been a good friend for many years; I think he’ll be as good a landlord.
• Web site. I have retained a top notch development team to produce Just Cured’s internet presence and e-commerce store. In advance of our development of a final company identity, look for a new front page for Just Cured within the next week or so. Fear not, this blog will continue to figure prominently; it simply will not consume the site’s front page.

As next steps, I will be sourcing some equipment for Just Cured and readying our space for production, as well as dealing with a myriad of other details. I will keep you informed of progress on these and all other fronts.