Just Cured - Experience Fine Foods

I received two phone calls this week from people I know not at all; and each call considerably brightened my day.† I have mentioned several times on this blog that the single largest disadvantage of my being the sole employee of Just Cured is the relative lack of meaningful engagement with others.† A principal reason for starting this blog was to give me an outlet for thoughts I want to express and to open a dialogue with consumers and friends.† Even though I don’t post as often as I would like, I am quite happy with the blogging experience.† The direct interaction with consumers by phone this week was a welcome development.

The first call was from an older woman who received a gift basket last week from a business associate.† I had received an email from the gift giver to the effect that this woman might be calling; as a result I was expecting her call.† My caller identified herself, expressed her appreciation for the giver’s thoughtfulness, told me how much she enjoyed the gift.† She then asked a few questions about storage and shelf life of the items in the basket.† It occurred to me then that she was excited about this gift of food that she had not consumed.† We spoke for a few more minutes before I realized she appreciated most the hand written note I had included in the basket introducing Just Cured and thanking the gift giver for having confidence in our products.† Finally, she asked about pricing as she thought she might send a basket or two to some of her friends.† A gift of a product she hadn’t yet tried, I thought?† All because she received it from someone she trusted and because I included a personal note.† Thanks to my mother and grandmother for emphatically impressing on me the importance of those thank you and other notes.† I fought them every step as a child; but I can now assure them that the message stuck.

The second caller was a gentleman from one of Cincinnati’s outlying suburbs.† He clipped the article about Just Cured and me that appeared in the Cincinnati Enquirer

• online topamax

transfer autologous augmentation for breast fat

in early November and had it sitting on his desk for the intervening month.† He and his wife enjoy eating smoked salmon often and are discerning about the quality of the products they consume.† They have perceived a decline in the quality of the product they have been buying for some time.† He provided me with a detailed description of the problems they identified with this competing product and the efforts he has gone to with the producer and retailer to resolve his concerns.† He quizzed me at length on the quality of the fish Just Cured uses, our production techniques, consistency of our product quality, shelf life and product handling.† He concluded that Just Cured’s salmon may satisfy his needs and that he and his wife will visit me soon to sample the product and decide whether to switch their brand allegiance.† I am confident that Just Cured’s smoked salmon is superior to the fish he is buying today and that he will agree.† I suspect Just Cured will win his and his wife’s business and loyalty.† Based on this one call, I am going to hear from this gentleman often.† And I’ll welcome his calls and notes; give me a consumer who is passionate about what he eats and serves his family any time — in fact, give me a few hundred.